Saïd Business School
Executive Education Centre
University of Oxford
Allyson is an internationally recognised business advisor, broadcaster, speaker and educator. Her expertise in the fields of international marketing and inter-cultural working is sought by household brands growing their markets around the world.
A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, languages and MBA education with Dr. Peter Drucker to custom programmes at the School.
Following her early career with blue-chip consulting firms PwC, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and Boards of Directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.
She is co-author of best-selling book 'Working with Americans' (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits, from American business partners, bosses and colleagues. The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes. Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (3rd edition, © 2012) for the British Government’s Department UK Trade & Investment.
Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.
In addition to her 4-year slot on Sky News Business Report programme as the Muse of Marketing, Allyson recently appeared on the season finale The Apprentice: You’re Hired and The Apprentice: You’re Fired (BBC2), The One Show (BBC1) and ITV News at Ten. She was also the business panellist on CNBC’s The Business Class programme and is a frequent expert for BBC television and radio, Bloomberg, Business Week, CNBC, CNN, Financial Times, Fortune, Monocle, Newsweek, USA Today and The Wall Street Journal amongst others.
Allyson is included in The Female FTSE Report 2014:100 Women to Watch list produced by Cranfield’s International Centre for Women Business Leaders as well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women. Allyson is a frequent keynote speaker at conferences including The Conference Board, Wilton Park, Economist Conferences, Institute of Directors Conferences, British American Chamber of Commerce, Marketing Society, the Content Marketing Association and the American Marketing Association on a variety of global marketing trends and developments.