Keith Ruddle

Keith Ruddle

Associate Fellow

Saïd Business School 
University of Oxford 
Executive Education Centre 
Egrove Park 
OX1 5NY 


Keith Ruddle teaches, advises and works with top management teams from private and public sector organisations on the leadership of strategic and organisation change.

Since he came to Oxford in 1994, Keith has taught on many of the School’s open programmes, including the Advanced Management and Leadership Programme (AMLP), the Saudi AMLP, the Oxford Strategic Leadership Programme, and Consulting and Coaching for Change.

He has also taught on custom programmes for a diverse range of international clients, including recently Royal Mail, Aviva, the UK Cabinet Office MPLA, Grant Thornton, BAE Systems, Gazprom, BMW, O2, Centrica, Accenture, Deloitte, Ernst and Young, Bank of China Hong Kong, the Malaysian Razak School of Government, NHS London, and the European Patent Office.

He co-led an Oxford programme for the UK Shadow Cabinet ministers in the 1990’s, taught a programme for Saudi public education leaders and the Small Countries Financial Management Programme for the World Bank.

As an external adviser, Keith was, in 2000, seconded for six months to the Strategy Unit within the UK Cabinet Office. He chaired the Prime Minister’s conference on Public Service Reform in 2006. He is an Associate at the Institute for Government which works on briefings and development for senior politicians.

Since 2000 he has worked with senior teams in UK Government including Department of the Environment, the Cabinet Office, Her Majesty’s Revenue and Customs (where he was on the Chairman’s External Advisory Group), the Department of Health and the NHS with both national and local Boards. From 2008-2010 he served as a non-executive Director of GMEC, a medical innovation company of which Oxford University is a shareholder has recently sat as a lay member of the Oxfordshire Health Overview and Scrutiny Committee.

He is a non-exec of Packt Publishing Ltd, an online publisher for software developers. Before coming to Oxford in 1994 Keith spent 24 years in industry: firstly 5 years with British Aerospace and then 19 years with Andersen Consulting (now Accenture), latterly in a number of partnership roles, including as Managing Director of the firm’s strategic management consulting in Europe and membership of the UK Operating Board.

Keith has an MA in Engineering and Management Sciences from Cambridge University, an MBA from Harvard Business School and a DPhil in Management Studies from Oxford University. He is an Emeritus Fellow of Green Templeton College, alongside his role at Saïd Business School.

Local interests have included being Chair for 15 years of the Chipping Norton Theatre Trust and joint editor of his town’s local community newspaper.



Keith’s interests include leadership of transformational change, strategic renewal, large-scale change, collaborative/complex change, and public sector reform.

His doctoral research at Oxford included studies of multiyear journeys of top teams leading organisational transformation.

He has contributed to a number books and articles, including ‘In pursuit of agility: reflections on one practitioner’s journey undertaking, researching and teaching the leadership of change’ in Mapping the Management Journey (2008), ‘Reinventing Leadership' in Reinventing Government Again (2004), ‘Rethinking the role of the Entrepreneurial Leader' in Accenture’s Outlook Executive Quarterly (2001), ‘Strengthening Leadership in the Public Sector’ – a research study on behalf of the UK Cabinet Office (2001), and recently ‘Staying in the Know’ (Sloan Management Review 2015) based on a study of NHS CEOs in action.

View Keith's research.


Keith teaches on a number of programmes:

Executive Education open programmes:

  • Oxford Strategic Leadership Programme
  • Consulting and Coaching for Change
  • Oxford Cultural Leaders

Executive Education customised programmes:

  • Company-specific courses focusing on the leadership of strategic change
  • Tutoring on boardroom and strategic change issues.