Oxford Digital Marketing: Disruptive Strategy Programme

Digital Online Programme Image
Generate growth in a marketing landscape continually disrupted by new technology.

Start date:

Duration:

  • 8 weeks

Time commitment:

  • Short Programme

Location:

  • Online

Cost:

  • £2,200

About the programme

Embrace and influence the future of marketing.

This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.

The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.

Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.

It is very important that participants on this programme develop mindsets–ways of thinking–and practical skills that will enable them to respond to digital disruption not only now but also in the future.

Professor Andrew Stephen

Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School, University of Ox

Meet the faculty

The programme is led by Professor Andrew Stephen, a world leading academic marketing expert, whose work focuses particularly on the interface between marketing and technology. Andrew will be joined by subject matter experts throughout the modules, and industry practitioners at the forefront of marketing.

Programme curriculum

Orientation Module

Welcome to Your Online Campus

Module 1

Marketing Disrupted

Module 2

Marketing Psychology

Module 3

Value Creation

Module 4

Established Digital Marketing Channels

Module 5

Emerging Digital Marketing Channels

Module 6

The Power of Communities and Influence

Module 7

Experimentation, Measurement, and Analytics

Module 8

The Future of Marketing

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